LaFontaine Automotive Group

Community Partners

Giving Back to Our Communities

Our mission at LaFontaine is to build lifelong relationships that connect families, strengthen communities and personalize the automotive experience. Implementing this on a daily basis, our grassroots marketing team is immersed in the communities surrounding each of our dealerships and invites the community into our stores with free events for families, fundraising opportunities for schools and support for local charities and foundations.

Developed by replicating the passionate efforts of Maureen LaFontaine, the grassroots marketing team took form because of Maureen’s desire to connect with the community outside of vehicle transactions. In the early days, Maureen was known to visit homes door-to-door to introduce herself as the nearby auto dealer, not only asking for business but also for people to recognize her as the trustworthy and compassionate woman she was, thus changing the stigma surrounding vehicle salespeople.

Today, Kelley LaFontaine carries on the legacy of her mother’s desire to bring heart and charisma into the automotive experience. Her team, lovingly referred to as LaFontaine Angels, has spread its wings along with the group’s footprint in Michigan and is in active in over 60 Chambers, Rotary Groups, Business Associations and more. As a part of our B2B connections, we enjoy being a part of and volunteering for charities, such as United Way, Habitat For Humanity, Angels of Hope, Focus Detroit, Suite Dreams, The Last Day Dog Rescue, U CAN-CER VIVE Foundation, and many more.

Leading in our communities with passion, heart and intent, our grassroots team lives out the mission statement at LaFontaine. Interested in having LaFontaine support your cause? Click here to fill out an application for sponsorship. We look forward to welcoming you into our showroom and to seeing you out in the community!

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Meet Our Grassroots Marketing Department

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Kelley LaFontaine

  • Vice President
  • Co-Founder of Department

Kelley was raised by the heart and soul of the company; Maureen LaFontaine. Part owner and founder of the Grassroots Marketing Department, it was Maureen’s mission to pour into the community, give back and lead with her heart as a woman in automotive. Kelley now leads the department with her mother’s mission in mind and has carried out the Grassroots Marketing for LaFontaine Automotive in the best way possible. The department is a differentiator for our dealership; it brings to light the good that we can do and the difference we can make within our surrounding communities.

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Carol Peters

  • Grassroots Marketing Director
  • Highland

Carol Peters has been with LaFontaine Automotive since November of 2008. With years of experience at General Motors, Carol brought her expertise to the dealership and has since then strived to be a leader in automotive. She has made a difference in Oakland County and has built many special relationships along the way. From going door to door in the community to introduce herself, build relationships, give back and share her heart to inspire others, she is truly a kind soul and very passionate about what she does. Carol is someone who leads with her heart and for that, we are grateful to have her as our Grassroots Marketing Director!

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Audrey Ryskamp

  • Grassroots Marketing Manager
  • Commerce • Farmington Hills • Livonia

Audrey has been with LaFontaine Automotive since February of 2011. Starting off in our Business Development Center, Audrey learned the ropes of the automotive industry and our unique approach as an organization to better serve our customers. With an outgoing personality and desire to give back and lead with her heart, Audrey joined the Grassroots Marketing Team. Since then, Audrey has become a leader in the Novi, Walled Lake, Commerce and Farmington Hills area as a admirable Young Professional and Ambassador within our community. Fun fact – Audrey is a singer! She often performs at community events and has become a familiar friendly face in our community. We are grateful to have her on our team.

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Quaila Riddle

  • Grassroots Marketing Manager
  • Ann Arbor • Dexter • Ypsilanti • Plymouth

Quaila first began her career with LaFontaine Automotive in February of 2012. She is a strong leader in our Ann Arbor, Clinton, Dexter, Saline and Ypsilanti community. She is a familiar face and kind soul to many who have met her over the years. She strives to give back and volunteer when possible. Quaila serves as the President for one of the Chambers she is involved in and is a true leader as a woman in automotive. We are grateful to have her on our team!

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Savanna Hinsperger

  • Grassroots Marketing Assistant Director
  • Birmingham • Royal Oak • Pontiac • Milford

Savanna has been with LaFontaine Automotive since October of 2015. She is a young professional who is making her mark year after year! As a Northwood Alumni and Automotive Marketing major, Savanna strives to give back, serve and make a difference in the community with her knowledge and heart. Following footsteps of her mother and grandmother’s path as leading women in automotive, Savanna leads with intent and has made an impact in our community and team. We are grateful to have her!

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Melanie Ashmore

  • Grassroots Marketing Assistant Director

Melanie has been with LaFontaine Automotive since May of 2017. As a graduate of Wayne State University, she began her career as an intern and discovered her passion for graphic design and marketing. She is able to bring her creativity to life through the many sponsorships and events we take part in and support as an organization. Passionate about what she does, Melanie proudly supports the Grassroots Marketing department with design work, heart and intent. We are grateful to have her on our team!

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Casey Jacobsen

  • Grassroots Marketing Manager
  • Brighton • Grand Rapids • Kalamazoo • Lansing

Casey has been with LaFontaine Automotive since March of 2019. She has made her mark on the hearts of our community, team and foundations in the Lansing area. She is a strong leader and is passionate about what she does. Serving on several chambers, nonprofits and service clubs, Casey leads with her heart and strives to be and do the best for her Lansing community members. She is a bright light to our team and is certainly recognized by many in the community as a kind soul. We appreciate all that she does and are glad to have her on our team

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Kim Seets

  • Grassroots Marketing Manager
  • St. Clair • Walled Lake

Kim has worked for the LaFontaine Family since May of 2008, where she first began as a Business Development Representative! Since then, Kim was promoted to BDC Manager and has recently moved into her role as the Grassroots Marketing Manager for the St. Clair community. “I absolutely love working for the Family! This new role allows me to continue to grow within the company and be more involved within the community. I love this beautiful Community and have never felt so passionate about a job!” – Kim Seets. Kim is involved in four Chambers here in St. Clair and has recently become and Ambassador for the Anchor Bay Chamber. Kim has two beautiful children that are very involved in sports, loves to stay active, enjoys being close to the water and most of all, loves spending time with family and friends. Kim is a great asset to our department and we look forward to watching her grow in the St. Clair community!

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Emily Stieber

  • Grassroots Marketing Representative
  • Birch Run • Flushing • Fenton

Emily Stieber is our Grassroots Marketing Representative for our Birch Run, Flushing and Fenton communities. She joined our team in early 2023 and worked previously in early childhood education. Emily resonates deeply with the culture here at LaFontaine. She loves the sense of belonging, community and commitment to excellence that defines our company. “It’s incredible the connections I make here. . . I love getting involved in the community and bringing people together making each interaction memorable.” Emily heartily agrees that the fruit of your labor matches your dedication. She pours passion and dedication into helping guests and bringing together our community and family members!